YouTube Marketing 101 Introduction:
I recently had the chance to check out Trevor Erikson’s webinar “YouTube Marketing 101 for Small Business,” and boy, was it informative. I’m going to link the full video below, but I wanted to take a few minutes to summarize Erikson’s main points for those of you who are stretched for time. Believe me, I understand the internal struggle between wanting to get work done and wanting to learn new information as well as anybody. If you have about 45 minutes to spare, check out the video. If not, I’ll help you out.
So What’s The Big Idea?
Erikson merely wants to help people learn how they can use YouTube to market their small business a little better. YouTube is a powerful tool, and Erikson wants everyone to be able to use it as a tool. The core of his video focuses on five different video types you can create that consumers will find engaging and useful:
- Video unboxings
- How to’s & tutorials
- Product comparisons
- Product reviews
- Torture testing
You might have heard about these video types, or maybe you’ve watched them. If you haven’t, don’t worry. I’ll briefly explain them.
1. Video Unboxings
What the heck is a video unboxing? Well, it’s exactly what it sounds like. Video unboxings are merely videos of people opening up a package of a new product. In a world where cool packaging runs rampant, video unboxings are actually quite popular. People love to see what they can expect when they order a new product. It’s a great way to get people’s attention.
2. How To’s & Tutorials
This is pretty self-explanatory. Good help is hard to find, and if you can make a quality “how to” video, you’ve struck gold. People love to see visual examples of how to do something or how to use a new product. Whether you’re trying to set up a new iPhone to conserve battery life or trying to learn how to tie a tie, how to’s & tutorials are a great option.
3. Product Comparisons
You’ve got a cool product. That’s great.
But how does it compare to the competition? People LOVE to see how products compare. If you can show why your product offers more value than alternatives, people will be clamoring for your product!
4. Product Reviews
I work in reputation management. I eat, sleep and breathe reviews. They are absolutely vital. People look at reviews for everything. Whether it’s a new restaurant, movie, doctor’s office, etc., you can bet people are looking at reviews before they make a purchase a decision. Product review videos are no different.
5. Torture Testing
Will a product hold up? That’s a question many consumers are asking. Even if your product is great, it might not matter if it’s not durable. That’s where torture testing comes in. People love to see products put through extreme tests. How far can this phone fall without cracking? What happens if my car hits something head on? We want to know these things before we buy.
If you can find a way to produce video content using one of these video types, you’ll like the result. Video has become increasingly important to businesses everywhere. People consume media in different ways now, and the shift to video continues to grow. Trevor made a few other relevant points, but I don’t want to just rip everything he says. You’ll have to check out the video for yourself if you want to know more.
I really encourage it because it was a good one!