When’s the last time you bought something online and didn’t consult a review? The stats say that pretty much everybody reads reviews, 92% according to the BrightLocal Local Consumer Review Survey.
Whether we’re talking about product reviews or reviews of your company/service, there are 3 main areas where customer reviews can help you.
Capture Customer Feedback
Even before you get an actual review, we suggest you start with asking for feedback. Knowing what your customers think can be a great step toward improving your business.
Add Reviews to Your Website
Once you have some positive reviews, add then to your website. Besides building trust, those testimonials can help to increase your site’s conversion rate.
From an SEO perspective, using schema markup on those reviews can help you get gold stars next to your listing on Google. And we all love gold stars!
Encourage Reviews on 3rd Party Websites
If you’ve got happy clients, you need to ask them to spread the word. Make it easy for them add reviews on third party websites like Google, Facebook and Yelp. Reviews on sites like these will also help build trust, get gold stars and has the extra benefit of additional exposure.