Every profitable blog should focus on boosting these 3 core elements: Architecture, Content, and Engagement.
To improve the SEO of your blog, we’ve created a formula to enhance its “ACE”, supercharge its visibility, and grow your business. Check out these 8 essential tips to successful SEO blogging taken from the latest video session from iMarketingClass:
Blog SEO Success Tips:
1. Got WordPress? Get the Yoast SEO plugin.
If your blog is built on WordPress, the WordPress SEO by Yoast plugin is absolutely necessary for SEO success. Yoast adds a level of flexibility to your Architecture that makes optimization of your website much, much easier.
2. Use categories and tags sparingly and deliberately.
A common mistake bloggers make is tagging and categorizing a blog with far too many different tags. That leads to duplicate content and spider crawl issues. Instead, make a plan before creating and implementing tags. Shoot for a maximum of 5-7 categories, and don’t set them up until you are convinced that you’ll use them over and over again.
3. Do keyword research to align content with searcher intent.
Do you know what people type when they’re looking for your content? Do some research in order to understand searcher intent. If you learn what they’ll type in a search engine before you create content, your content will align with what your potential clients are looking for.
4. Remember that presentation is a ranking factor.
Think about how easy is it for viewers to consume your content. An easy to scan page layout, images, and bold headlines will create a user-friendly experience.
5. Pay special attention to the title.
The blog post title is the single most important SEO onsite ranking factor. To get readers to your blog post, the title needs to be optimized for both search engines and users. And remember: even if the post ranks well in a search engine, it still needs to be attractive and “clickable” to get readers to view your content.
6. Create an easy user experience through related posts.
Adding links to related posts creates a better experience on your blog, and that’ll keeps readers on your site. There are a variety of WordPress plugins can be added to do this automatically. Or you can always add the links to related posts manually, which gives you more control over what content you want your viewers to read.
7. Make it easy for people to socially share content.
Social media is a megaphone that amplifies to audiences that you wouldn’t normally reach. Adding social buttons for easy sharing is an easy way to promote your blog. You can also add a call to action in your post to encourage readers to share your content.
8. Get other websites to link to you.
If you have a blog with content that is worth linking to, it’s time to share it. Identify the right people and websites, and ask them to share your content. Having other websites link to your blog posts is a core way of have a “Google-friendly” website.
Need More than SEO Tips?
The 4 minute video embedded here is just a peek from the full iMarketingClass session of SEO for Blogs: Supercharge Your Company’s Blog. The 75 minute video session is packed with a comprehensive plan for SEO success.
The full video is one of many sessions exclusive to our members.
As an iMarketingClass member, you’ll receive more exclusive tips and details about implementing the ACE Strategy to make your business thrive and significantly improve your blog’s SEO. With updated strategies and fresh formulas for a successful blog, it has everything you need to know about creating a better online presence.