How NOT To Create Conversion: Stay In Your Lane Instagram models, duck lips, neutral colors mixed with bold, sorority squats. They all have one thing in common, they get a shit ton of ‘likes’, …
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Let’s Be Clear: Clarity Increases Landing Page Conversion
Time. It doesn’t take much time for a prospect to decide to exit a landing page, therefore, the purpose and value of the marketing campaign needs to be very clear in order to increase landing page …
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6 Easy Ways to Increase Landing Page Credibility
Even the most beautifully-designed landing page is worthless if visitors aren't sure of whether it's credible. Based on Oli Gardner's 7 Principles of Conversion-Centered Design, here are 6 simple ways …
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What is Congruence and why it is critical for your Landing Page?
What is Congruence Since some of us may not be familiar with the term Congruence, we will most likely perform a Google search and/or reference a dictionary for the true definition. …
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How Attention Ratio Can Hurt Conversion-Centered Landing Pages
An email or advertisement has managed to grab your attention and also peak your interest. It seems like the product being advertised was made just for you! However, when you click on the provided …
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Carrying Context Through the Click to the Landing Page
Have you ever been searching for that perfect birthday gift, and after typing in 17 versions “birthday Ideas for bosses” into google, you finally see an ad for that “world's best boss” coffee mug that …
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