Need to learn AdWords? Start here. We’ve created a new course to help you learn AdWords. The first video in the course is available for free below and covers the basics of the AdWords program.
What is AdWords?
AdWords is Google’s advertising platform that they introduced over a decade ago. You see ads when you do a search on Google. If Google decides to display ads on a search, they’ll usually display in the column above the main organic (non-paid) results.
Why use AdWords?
A paid search campaign such as AdWords is a great way to drive targeted traffic to your website instantly. You can sell more widgets or you can get more leads. Test out new keyword ideas before investing in new content. The traffic that you can get from AdWords can also be great for testing new pages or changes to your website.
Do You Need to Hire an AdWords Expert?
AdWords offers a dizzying array of options and settings. The good news is that you don’t have to be an AdWords Certified Professional to be successful. Just be careful. It is easy to waste money if you’ve not taken the time to understand how the tools work.
Is your Website Ready for AdWords?
Before you start paying to send traffic to your website, make sure your website works. It sounds simple but we’ve seen it many times. Don’t make the same mistake that others have made.
You should also make sure that conversion tracking and Google Analytics are properly setup so you can make decisions based on real data.
Learn Google AdWords: The Basics
In this 9 minute overview, Ross Jones of iMarketingClass.com steps though the basics of what is AdWords & why it can help grow your business.
To access the other videos in our Learn AdWords course, join iMarketingClass today!