Even the most beautifully-designed landing page is worthless if visitors aren’t sure of whether it’s credible. Based on Oli Gardner’s 7 Principles of Conversion-Centered Design, here are 6 simple ways to add credibility to your landing page and help increase conversions.
Display accolades and seals of approval.
Whether your business was voted tops in your local newspaper’s reader poll or you have a stellar rating from the Better Business Bureau, make sure your landing page visitors can see the proof of your success.
Include testimonials and reviews.
Let your satisfied customers praise you like they should, and prominently display their praise on your landing page. It’s a quick and easy way to prove to potential customers that you deliver what you promise.
Show off your social side.
If you’ve put time and effort into maintaining social media accounts for your business on Twitter, Facebook, and Instagram, include links to these sites on your landing page. This allows your site’s visitors to see that you have real fans and clients out there who are regularly engaging with your business on social media.
If you’re just getting started, you might not have glowing testimonials or a large social media following. Don’t try and pretend you’re something you aren’t — Fake testimonials are generally easy to spot (and verify for the truly curious), and if you’re caught, it could be the death knell for your brand new business. Instead, work on getting those positive testimonials and reviews by giving your product away to social media influencers or offering a deep discount on your services to a limited number of new clients. Do your best and before you know it, those testimonials will come rolling in.
Let potential customers know where to find you.
The simple act of displaying your business’s physical address and telephone number can go a long way toward easing a potential customer’s concerns about your legitimacy.
Link to your work.
Your landing page’s visitors want to see what sets you apart from your competition! Provide links or photos to your work, as well as a client list. Many prospective buyers may be willing to seal the deal once they recognize a successful client on your roster or see visible proof of what they can expect from you.
Oli Gardner stresses that the best way to increase your landing page’s credibility is to simply “be lovely” — Deliver what you promise. Be accessible and easy for others to work with. Fix mistakes quickly, if and when you make them. Give your customers a wonderful experience and the credibility you crave should come naturally — Now all you have to do is make sure your landing page visitors know all about it.