Duane Forrester was one of the first webmasters hired and has developed SEO strategies for numerous large and small companies. He has worked for MSN and was previously Sr. Product Manager for Bing. Duane has worked as an in-house SEO for 15 years and has been a blogger for 17 years. He owns over 150 domains.
Duane’s YouTube video, which takes only about an hour, gives the reader all the factors he needs to develop a successful SEO strategy. No need to spend hours Googling and picking through “Ten Tips to do This” or “Six Ways to Improve That”. In one location, Duane gives you a comprehensive outline the key SEO factors you need to consider.
Duane’s SEO Tutorial
What is SEO? Simply put, it is a marketing tool. It is a process to improve a website’s usability to make it more relevant to searches and search engines. This results in:
- Increased exposure
- Increased visits
- Increased revenue
The Secrets
Duane likes lists as well as anyone else and has four Secrets to Success
The first is what he calls The Basics. Build your social followers and fans organically and include links in your posts and tweets. Get the basics of SEO covered and then focus on your content. Remember that unique content still works.
Duane’s second secret is Compelling Content. Search Engines and visitors will respond well to unique and useful content. This is content you develop; don’t take shortcuts and rely on syndicated content.
The third secret is Niche and Voice. The Internet is big so find your niche- somewhere where you can dominate. Experiment, evaluate users’ responses and modify accordingly.
The fourth and last secret is Keyword Research. To paraphrase the Duchess of Windsor, “You can’t be too rich, too thin or have too much keyword research”. Keyword research will tell you what users are searching for, uncover new niches or refine your focus. It will help know what users want so you can fulfill their need.
Is SEO the only tool you need? No, it is one of many aspects of a successful website.
Duane’s video goes on to expand on these and many other critical SEO components. I don’t have room in this blog to go over all his insights here so invest just an hour of your time and watch Duane’s SEO video to find out how to be an SEO success.
Please stop by my blog next week when I will discuss “6 Ways to Stay Awake When Ross is Speaking”.