The Basics of E-mail Marketing

The Basics of E-mail Marketing

For the past couple weeks in Internet Marketing we have had a few guest speakers come in and talk about their expertise. About two weeks ago we had the lovely D’nelle Thorneberry come in and talk to us about the basics of e-mail marketing. Also how important it is to correctly market yourself through e-mail and how it can help you in the long run if you can do it right.

So why e-mail marketing? Especially in the days of social media, cell phones and other things that can keep you updated constantly on everything you need to know. [Continue reading]

YOUR SITE + STRONG SEO = TRAFFIC (SUCCESS x 2)

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Do you really think that your site is ready? Is it ready to make money? Does your site have all that it takes when it comes to Search Engine Optimization?  Well in this article I want to help you make sure that your site is on top of your … [Continue reading]

How to Pitch SEO To Get The Check

Communication Problem

There is a breakdown in communication between SEO experts and business managers. Many of the business decision makers who write the check for your SEO services only have a vague idea of what SEO involves and do not fully understand what SEO can or … [Continue reading]

Tips for Women in SEO: A Word from Outspoken Media’s Lisa Barone

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I recently had the chance to catch up with Lisa Barone, the Co-Founder and Chief Branding Officer of Outspoken Media, an Internet marketing company that specializes in link building services, online reputation management and social media marketing … [Continue reading]

SEO Challenges For Small Businesses That Have No Physical Presence

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As a web design/development student, the subject of SEO is relatively new to me. I wanted to explore how Internet Marketing applies particularly to home-based businesses, sole proprietorships and freelancers that operate only online, without a … [Continue reading]

Good and Bad Link Building

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Finding reliable information on the net about proper link building can be a great task in itself. From knowing who has the right information, to what really does work and especially who to trust as a qualified expert in this field. Link building … [Continue reading]

Learning the Basics of SEO

Google SEO Starter Guide

When trying to learn the basics of SEO, short hand terms for Search Engine Optimization, there are some key targets you should know.  Knowing just these few attributes can help set your website above all the rest.  But first, you should know why … [Continue reading]

Basic SEO Overview Infographic

basic seo overview infographic

During this winter quarter in my internet marketing class there where a lot of things that we touched on that would blow anyone interested in web design away. We went into the details of good content, how search engines can hurt or help you, and much … [Continue reading]

SEO vs. Content Strategy: And the Winner Is?

Content Strategy Diagram

After reading numerous articles about SEO and Content Strategy, one point seems to overlap and is mentioned often - which one – SEO or Content Strategy - is more important? The two seem to be participants of a soccer game. There are fans of both, … [Continue reading]

What is iMarketingClass?

Originally created by the IMD405 Internet Marketing class @ Aii.edu, iMarketingClass is both a learning center for best practices in Internet Marketing and a testing bed for our contributing authors. If you're new to Internet Marketing, we invite … [Continue reading]